The Trial and Error Conference 2019 in Salzburg

The European Communication Research and Education Association (ECREA) Temporary Working Group on “Journalism and Communication Education” is hosting its 5th Annual Conference was hosted by the Department of Communication Studies at the University of  Salzburg/Austria on May 17th-18th, 2019. We thank all participants for the interesting presentations and discussions.

The Conference Theme was:

“Trial and Error III” – Business as usual? On the Relationship between Industry and Education for Media Professionals in Times of Change

The Trial and Error Conferences are organised by the ECREA Journalism and Communication Education TWG.

This fifth conference follows the Trier, Pamplona and Tilburg and Braga conferences and will be hosted by the Department of Communication Science.

At the Trial & Error conferences, scholars and educators in the field of media discuss how to prepare students for an increasingly complex media field. We have to switch from telling ‘how the world is’, to training ‘how to relate to a constantly changing world’. Not only do we need to keep up with ongoing innovation, we need to contribute to innovation as well as foster professional legitimacy in a converging media field. Just as innovation, so is media education in the 21st century a process of trial and error.


The deadline for submitting abstracts has been extended until Sunday 3rd, March

>> You can find the Call for Papers here <<

Local organising committee (University of Salzburg/Dept. of Communication Science):
Susanne Kirchhoff, Coordinator,
Rudolf Renger,
Ingrid Aichberger,

Organising committee (ECREA Journalism & Communication Education TWG management team):
Michael Harnischmacher (Chair) | University of Passau | Passau, Germany (
Harmen Groenhart (Vice chair) | Fontys University of Applied Sciences | School of Journalism / Tilburg, The Netherlands (
Pilar Sánchez-García (Vice chair) | University of Valladolid | Faculty of Philosophy and Arts | Valladolid, Spain (


In this section, you can find how to travel to Salzburg; how to book accomodation and how to get around with public transportation and the Salzburg Card. You can also look for the conference Venue.

Welcome to Salzburg!

Contact us

Phone | + 43 662 8044 4157
Email |
Postal Adress | Universität Salzburg, Fachbereich Kommunikationswissenschaft, Rudolfskai 42, 5020 Salzburg

About the Ecrea Journalism and Communication Education TWG

Journalism and Communication Education is a Temporary Working Group of the European Communication Research and Education Association.

In today’s changing media system, the development of communication technologies and the mediatization of society have a profound impact on professional media work. Educational institutions are faced with the important task of following the ongoing changes in the media markets in order to make informed decisions for providing and maintaining a high standard of education. In a mediatized society, the education of media competencies becomes increasingly important for both (aspiring) media professionals and audiences alike.

Our aim as an ECREA TWG is to foster the relationship between journalism and professional media education institutions in Europe in order to advance communication and exchange in higher and continuing education research and practice. We want to provide a platform for researchers and educators interested in advancing our theoretical, empirical and practical understanding of education for media professionals working in today’s changing media markets.


Fachbereich Kommunikationswissenschaft

Rektorat der Universität Salzburg

Initiative für Qualität im Journalismus (IQ)

Abteilung Journalistik