5th Annual Conference
of ECREA Journalism and Communication Education Temporary Working Group


“Trial and Error III” – Business as usual? On the Relationship between Industry and
Education for Media Professionals in Times of Change


Universität Salzburg, 17-18 May 2019, Salzburg/Austria

Conference venue: Unipark Nonntal, Erzabt-Klotz-Straße 1, A-5020 Salzburg

Friday, 17th May 2019

Georg Eisler-Hörsaal (Ground Floor)

09:00 – 9:30      Accreditation

09:30 – 10:00    Welcome

10:00 – 11:00    Keynote 1 – Dr. Maria Scholl (Austrian Press Agency)

                              Enabling Journalism: Innovative solutions, traditional values

11:15 – 13:00    High Density Pitch & Poster Session 1

                              Katlin M. Hiller, Rosanna Planer, Alexander Godulla (University of Leipzig, Germany)
                              Transatlantic Academic Exchange: A Master’s-Level Case Study

                              Giorgio P. De Marchis, Francisco Muñoz Romero, Maria Del Mar Sanchez Moreno
(Universidad Complutense de Madrid, Spain) The Sisyphus Effect. Mentoring in a Junior Agency

                             Simón Peña, Jesus Perez Dasilva (University of the Basque Country, Spain) Times of change in the
                             training of future media professionals. Project-based learning at the University of the Basque Country

                              Maja Simunjak (Middlesex University, United Kingdom)
                              Teaching journalism through primary research: constructivist approach

13:15 – 14.30    Lunch at “Arge Beisl”

Rooms 4.201, 4.202, 4.203 (4th floor)

14:30 – 16:00    Workshop Session:

                              Alexander Godulla, Cornelia Wolf, Rosanna Planer (University of Leipzig, Germany)
                              How to be a Kickstarter: Training students in media entrepreneurship

                             Gerhard Rettenegger (ORF Salzburg, Austria)
The journalists’ future toolbox – how to overcome the challenges of the digital transformation

                              Hao Shen (School of Journalism at Communication University, China)
                              Innovation of technologies and the changes and innovations in the process of classroom teaching

16:00 – 16:30    Coffee Break

16:30 – 18:00    Panel Session 1: Researching curricula and students’ expectations

                              Anne-Christin Hoffmann, Florian Stalph, Michael Johann (University of Passsau, Germany)
Evaluation of Integrated Curricula in Journalism and Communication Education: Introducing
                              a Questionnaire

                              Santiago Tejedor Calvo, Laura Cervi (Universidad Autónoma de Barcelona, Spain)
Analysis of the Journalism and communication degree programmes of top-ranked universities.
                               Competencies, objectives and subjects

                               María Del Carmen García Galera (Rey Juan Carlos University, Spain)
Graduates’ satisfaction with Journalism university programs and success in job placement in the
                                context of the digital economy. The case of Spain

                              Michael Sengl, Elfi Heinke, Lea Sophia Lehner (University of Passau, Germany)
Journalistic Traineeships: Expectations vs. Reality

                               Niklas Venema (Freie Universität Berlin, Germany)
Who controls journalism education? The history of in-house on-the-job training in German newsrooms

                             Hannah Westley (The American University of Paris, France)
The development of journalism studies

19:00                   Conference Dinner at “Festungsrestaurant”


Saturday, 18th May 2019

Georg Eisler-Hörsaal (Ground Floor)

09:00 – 11:00    High Density Pitch & Poster Session 2

                               Beñat Flores (Mondragon Unibertsitatea, Spain)
                               Design Thinking

                              Simón Peña (University of the Basque Country, Spain)
Writing online multimedia reports in international virtual groups

                              Jorge Franganillo, M. Ángeles García, Anna Marquès, Lydia Sánchez (Universidad de Barcelona, Spain)
Innovative use of service-learning to boost students’ career readiness: the case of Media and
                               Communication at the University of Barcelona

                               Martina Temmerman (Vrije Universiteit Brussel, Belgium)
Community Service Learning and Hyperlocal Journalism Education: A Match Made in Heaven


11:00 – 12:00    Keynote 2 Prof. Dr. Roman Hummel (Universities of Salzburg & Vienna, Austria)
Bridging the gap between theoretical concepts and practical questions – despite institutional constraints

12:15 – 13:30    Lunch at “Arge Beisl”

Rooms 4.201, 4.202, 4.203 (4th floor)

13:30 – 15:00    Panel Session 2: Journalism Skills for the 21st century

                              Danielle Arets, Bart van Teeffelen (Fontys School of Journalism, The Netherlands)
Accelerating entrepreneurial skills. Education keeping abrast with innovation

                              Michael Johann (University of Passau, Germany)
                              Towards a Competence Model for Social Media Management: Lessons from Public Relations Industry

                               Rosanna Planer, Katlin, M. Hiller, Alexander Godulla (University of Leipzig, Germany)
Digital Storytelling as a Universal Player for Research and Practice

                                Pilar Sánchez García (University of Valladolid, Spain)
The teaching of Data Journalism: between research and narrative creativity

                                Stefan Weinacht, Ralf Spiller (Westfälische Hochschule, Macromedia University of Applied Sciences,
Data journalism in the classroom -ready to take off? Resutls of a literature review and
                                 a quantitative survey

15:00 – 15:30    Coffee Break

15:30 – 17:00    Panel Session 3: Re-Imagining the classroom – concepts and experiences

                             Gennadiy Chernov (University of Regina, Canada)
Experiential Learning and relations between media industries and education in Canada

                              Marlies Prinzing (Macromedia University of Applied Sciences, Germany)
In 4K mode towards journalism education with (professional) future? Opportunities and limitations of
                              a challenging, sometimes overburding teaching and learning concept

                              Ralf Hohlfeld, Michael Sengl, Elfi Heinke, Lea Sophia Lehner (University of Passau, Germany)
                              Crossmedia Summer School. A practical educational concept.

                             Tijana Vukić (Juraj Dobrila University of Pula, Croatia)
Neojournalists are human beings. Definition of the journalism education fundamental concepts in
                               the holistic education context

17:00 – 17:30    Closing Session